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5 Indian startups that are enabeling offline business to go online



Online Business, Indian startups
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India was still in the initial stage of practicing digitalization when COVID-19 entered the nation. Not all sectors have/had a possible solution to run online. But during these 40 days lockdown period, many decided to shift online. Also, these 5 Indian startups are enabling offline businesses to go online amid the coronavirus crisis.

Despite the ease in lockdown restrictions, most people fear to contract the virus and prefer to shop online, even for essentials such as vegetables and groceries. It’s important for retailers to be on e-commerce platforms and mobile apps amid the prevailing situation and even after as the pandemic is expected to lead to a shift in consumer behavior.

Here is a list of few startups that are pushing and helping all local Kirana stores and other market places to serve through online mode.

Paytm Mall

Paytm is working on various programs by which the brand can help various businesses. Paytm has set aside Rs 100 crore to provide financial services and marketing tools, and encourage Kirana stores to use digital payments during the lockdown. The new loyalty program will help all small and medium scale businesses.

Paytm Mall has recently partnered with over 10,000 Kirana, small shops, and other businesses for hyperlocal deliveries. It is enabling small businesses by allowing them to sell essentials on Paytm Mall and providing essential logistics support.

Over the last few weeks, Paytm Mall has been investing in scaling its hyperlocal operations and is offering delivery of grocery and essentials in more than 100 cities across the country and plans to further scale it in the next few weeks.


Delhi-based Agritech marketplace, AgriBazaar helps farmers and traders sell their products quickly and efficiently through online mandis (or e-mandis).

The platform currently has over 11,000 registered users, more than 100 Farm Producer Networks (FPN), and 113,000 farmers.

“Electronic procurement ensures the farmer’s safety and health, follows social distancing measures, and also avoids overcrowding in the physical mandis,” Amith Agarwal, Co-Founder and CEO, AgriBazaar.


Dunzo, a Banglore based startup ensures that they don’t just do business but grow more.
Kabeer Biswas, CEO and Co-Founder, Dunzo, said: “Across the country, there is a demand for essentials due to the lockdown. In these extraordinary times, companies need to rise to the occasion.”


“Mall91 is bringing many offline retailers’ catalogue on the platform to cater to the same audience, which they were otherwise serving through their traditional offline distribution channels. This is a good time for them to realise the scale that an online efficient distribution channel like Mall91 can bring”, said Nitin Raj Gupta, Co-founder, Mall91


The health tech startup, myUpchar based in News Delhi, India that has done 1 million free consultations in Tier-II and III cities of the country. They are also available for doorstep delivery of medicines during the lockdown and will donate all its profits from medicine delivery services to the PM CARES fund.


Shopmatic is a Singapore-based technology firm that provides eCommerce solutions to small businesses and individual entrepreneurs.

The synergy is helping local retailers implement an efficient omnichannel retail management system after establishing their business online. Equipped with a holistic online and offline ecosystem, these local retail stores are now able to manage customers, reduce operational costs, synchronize inventory, onboard new customers, and offer loyalty points, etc.