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Moglix: Alibaba 2.0 in process; Ratan Tata is backing up the product road map



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With growing technology, everyone is working hard on their research to make powerful changes in the sector. A product roadmap clarifies the 2W’s and 1H of what new in tech startups (why what, and how behind what a tech startup is building). We take a closer look at B2B eCommerce platform Moglix and how it is using technology to digitally transform the supply chain of India’s manufacturing sector. The startup is backed by Ratan Tata to expand its operations.

When Rahul Garg, an IIT Kanpur and ISB alumnus, was heading AdX (India SEA and Korea) at Google, he knew he had to take the entrepreneurial plunge, but was unsure of what next. The B2B eCommerce space intrigued him and he was keen to build Alibaba 2.0.

In 2015, he went on to launch Noida-based Moglix, a B2B industrial goods eCommerce marketplace.
“At Moglix, we are on a mission to re-imagine B2B commerce and supply chain with technology. Given that the adoption of technology in India’s manufacturing sector is still in the stages of infancy, there are opportunities to leverage technology to resolve business challenges. We are enabling a complete eCommerce experience for business buyers and sellers through technology,” Rahul says.

As the major target audience is on the internet and uses social media to its best, the team worked based on SME. But after a point of time, they realized a lack of power to handle the supply. As the startup started to scale, it started addressing challenges across the supply chain, on the demand and sourcing sides.

“Not only did we focus on the technology provided to our customers, but also the technology that was powering our supply chain. Our B2B platform, with supplier portal and cataloguing functionality, was launched within a five-month period,” Rahul says.

“Our web applications are upgraded on a weekly to monthly basis. All our mobile apps are upgraded once every month. The addition of new features and functionalities, and the overhauling of the user experience and interface of our applications are customised, demand-driven and, thus, mapped against relevant KPIs,” Rahul says.


As they faced major problems in the supply chain, they figured out a solution where they categorized the products. Materials are broadly classified into three categories: A, B, and C. Category A include critical components needed for the end product; they’re raw materials or bill-of-material products that go into the making of final products

The startup is also doing its bit to fight against CORONA by supplying masks and other essentials.

“Moglix is donating one lakh masks to government hospitals, which are at the forefront of fighting this pandemic. We are working with close to 50 government hospitals across Delhi-NCR to understand their demand and deliver masks as quickly as possible. We have created a dedicated email ID where any government hospital needing masks can reach us,” Rahul says.